> Is there a recommended way to correct for the fact that I would be running 3 models (e.g. by
> adjusting quantiles when plotting and interpreting results)?

Exploratory studies are usually hard to reach a decisive conclusion. Thus, I think that one should focus on effect estimation, not decision making. In light of this consideration, I would not worry about the issue as to whether to make adjustment for the 3 separate models.

For MBA-type analysis, do you mean something like the following?

[www.sciencedirect.com]

> a within-subject factor of socialness (social and non-social videos)

If you could obtain the ISC between the two levels of socialness, it would be much easier to handle from the perspectives of modeling and computational cost.

Gang