> when we report this method in our paper, can we say it's single-subject repeated measure ANOVA? Is there any
> paper you know that used this method before and I could read it as an example?

I don't think you need a specific reference to justify your modeling approach. ANOVA simply means that the data have a structure of two or higher dimensions. Such dimensions can be subjects, groups, conditions, etc. Even though ANOVA is often adopted for population-level modeling in neuroimaging with subjects as one dimension, it does not mean the methodology can only be used with subjects as one dimension. In this case, you have conditions and trials as two dimensions in your regression model.

>> I would also be happy to read through the math behind this contrast to understand how it calculates the F-stats here!

Essentially the model remains the same, but the difference regards various ways to parameterize those conditions. See if the following is helpful:

[stats.oarc.ucla.edu]

Gang